May 31, 2004

BCAA announces booster seat awareness campaign

Burnaby, British Columbia – The BCAA Traffic Safety Foundation is launching a booster seat awareness campaign to educate parents and caregivers about the importance of using age-appropriate child restraints. Standard seat belts are not designed for children less than 145 cm (4’9″) and weighing less than 36 kg (80 lb) – on average, children younger than eight years old. Studies show that children restrained in seat belts alone are three times more likely to be injured in a crash than children in age-appropriate restraints.

A media event on Monday featured presentations by Chief Provincial Coroner, Terry Smith; the medical director of B.C. Children’s Hospital, Dr. David Smith, and the Officer in Charge, Traffic Services for the RCMP in B.C., Inspector Norm Gaumont. The campaign is being launched in conjunction with Safe Kids Canada Week (May 31-June 6).

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