Vancouver, British Columbia – British Columbia’s Solicitor General John van Dongen has joined police and the Insurance Corporation of British Columbia (ICBC) to kick off a month-long campaign to reduce intersection crashes across the province.

“We all need to take responsibility for our driving behaviour if we want our roads to be safer,” van Dongen said. “The province, police, ICBC and community volunteers are doing their part by stepping up efforts to reduce intersection crashes and save lives.”

Inspector Norm Gaumont of Traffic Services said that since 2003, more than one million drivers have been involved in intersection crashes. “More than 40 per cent of all police-attended crashes in B.C. occur at intersections. That’s simply too many. Province-wide, the police will be targeting drivers that choose to exhibit these dangerous behaviours.”

According to a five-year average from 2003 to 2007, approximately 1,600 pedestrians are injured and 27 are killed each year in intersection-related incidents.

The campaign features radio and television advertisements reminding drivers to “drive smart”, and police will increase enforcement at high-crash locations in communities across the province. For more information, visit ICBC.

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