Toronto, Ontario – Safe Kids Canada is reminding parents and drivers to ensure children are safe on neighbourhood streets as they head back to school.

Every year more than 30 children are killed and 2,400 are seriously injured in pedestrian incidents, which are a leading cause of death for Canadian children under the age of 14. Most incidents happen between 3:00 and 6:00 p.m., when drivers are coming home from work, and children may be walking home from school.

The Safe Kids Canada Way This Way program recommends the following:

– Teach your child to stop at the curb, look left, right and left again, and listen for oncoming traffic.

– Children under the age of nine should be accompanied by an adult or responsible older child.

– Be a role model by walking with your children to school and demonstrating safe pedestrian practices.

– Drivers need to slow down. The higher the speed, the higher the risk of injury to a child pedestrian.

– Distractions are dangerous. Remind children to put away their cell phones and take off ear buds before crossing the street.

For more information, visit Safe Kids Canada.

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