Vancouver, British Columbia – Young drivers and students in British Columbia can win prizes by spreading road safety messages to their peers. The contest, sponsored by the Insurance Corporation of British Columbia (ICBC), is calling on artistic youth to turn on their cameras or pull out their sketchpads to  create safe driving messages.

“Car crashes remain the number-one preventable cause of death for youth in B.C. and that’s why we’re looking to youth to help create advertisements that will reach their peers and express the importance of making smart driving decisions,” said Nicolas Jimenez, ICBC director of road safety.

The 180 Film Contest is open to 19- to 25-year-olds, while the Your Ad Here contest is for high school students in grades 8 to 11. The groups are asked to create either a short film or print ad on one of three topics: impaired driving, speeding or distracted driving.

In the 180 Film Contest, the winners of the top three films in each safety category will receive prizes amounting to about $35,000 worth of filmmaking equipment and software. Visitors to 180 Film Contest can vote for their favourite entries, and the most popular film will receive a people’s choice award. The contest closes December 31, 2010.

High school students are asked to create a print ad for the Your Ad Here contest. The top winner in each region of B.C. (Lower Mainland, Vancouver Island, North Central and Southern Interior) will win an Apple Macbook and the ad will be displayed on next year’s high schools agendas in each region. Visit Your Ad Here to vote for your favourite ad. The fan favourite will win an Apple iPod Touch, and the school with the most participation will win an Adobe Creative Suite CS5 software package. The contest closes on January 14, 2011.

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