Burnaby, British Columbia – B.C. students can enter the Your Ad Here contest, helping to spread road safety messages to their peers while having a chance to win Apple electronics. The contest is held by the Insurance Corporation of British Columbia (ICBC), which said that crashes remain the number-one preventable cause of death among 16- to 21-year-olds.
Students are encouraged to create print ads about one of three road safety topics: impaired driving, speeding or distracted driving.
“Our goal is to get teens talking with their friends about making smart driving choices and how they can prevent crashes,” said Fiona Temple, ICBC director of road safety. “We had a great response to last year’s contest. More than 150 B.C. students created an ad to help spread a road safety message that was important to them.”
Your Ad Here is open to students in grades 8 to 12 and runs until January 9, 2012. Prizes will be awarded to the best ads on each topic, and include Apple MacBooks, iPads and iPods. The school with the highest percentage of participation will win Adobe Creative Suite design software, and the winning ads will be published on next year’s high school agendas in each winner’s region.
For more information, and for resources including posters and templates, visit