Vancouver, British Columbia – Road safety in B.C. is getting a major boost from the British Columbia Association of Broadcasters (BCAB), whose members will contribute more than $1 million in public service airtime over the next year to remind drivers of the risks associated with using handheld devices while driving.

“Our members, who include the major broadcasters in this province, are very excited to offer this support to the distracted driving campaign,” said Brad Phillips, president of BCAB. “We recognize the power that our stations have to make our communities better and to save lives. We take that responsibility seriously and hope that these public service announcements will make B.C. roads safer.”

The campaign, which began in late April, reminds drivers that using a handheld cell phone while driving is illegal and dangerous. Depicting the aftermath of a crash, the campaign encourages viewers to “get the message” and stop using their handheld cell phones while driving.

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