Burnaby, British Columbia – The province of B.C., its police and ICBC have launched the December CounterAttack campaign, intended to reduce impaired driving.

Police will be conducting CounterAttack road checks across the province in December to raise awareness and help reduce impaired driving crashes. On average, 127 people lose their lives in impaired-related crashes each year in the province.

“Celebrating with family and friends is an important part of the holidays,” said Shirley Bond, Minister of Public Safety and Solicitor General. “And getting home safely should be part of everyone’s holiday planning. We know that B.C.’s tougher impaired driving laws are working – 45 fewer people have lost their lives since the legislation was introduced last year. We are making great progress and we are committed to building on that success.”

ICBC supports CounterAttack through enhanced police enforcement and an awareness campaign, and provides CounterAttack materials to businesses, sports facilities and community groups. It also lends support to Operation Red Nose, a volunteer service in 12 communities that provides safe rides home to drives who have been drinking or feel unfit to drive during the holiday season.

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