June 13, 2007

B.C. government sells over 20,000 Winter Games license plates

Vancouver 2010 Winter Olympic license plate
Vancouver 2010 Winter Olympic license plate; photo courtesy BCPL8s.ca. Click image to enlarge

Vancouver, British Columbia – British Columbia has sold 20,010 Winter Games license plates in the past seven weeks, making a special presentation to a Richmond resident who purchased the milestone plate. Michael Sentes received a plaque and commemorative sweater recognizing his support.

“It is very encouraging to see the early sales success of 2010 Winter Games license plates,” says Ed Novak, Lower Mainland Director of Broker Relations and Sales for the Insurance Corporation of British Columbia (ICBC). “Selling more than 20,000 plates in less than two months is a clear indication of the support and pride British Columbians have in the Games. Customers also like the unique look of the plate and the idea of being able to promote the Games while they travel inside and outside B.C.”

The plates will continue to be valid beyond the Games. If customers decide to cancel their plates after December 31, 2010, they will get to the keep the front plate as a souvenir in recognition of their support.

Approximately 13,000 plates were sold in the Lower Mainland and Fraser Valley; 2,700 on Vancouver Island; 3,000 in the Southern Interior; and 1,400 in the North. The plates went on sale April 16, 2007 and can be purchased from Autoplan brokers for an initial fee of $35, with an annual renewal fee of $25. Net proceeds go toward the staging of the 2010 Winter Games and are part of ICBC’s sponsorship. The plates feature the Games emblem and the provincial slogan, “The Best Place on Earth.”

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