Toronto, Ontario – A new, free application for BlackBerry will give users mobile access to autoTRADER.ca, the largest new and used vehicle selection in Canada. The new, user-friendly application is available in English and French, providing fast, simple browsing by vehicle model and keyword, as well as single-touch calling functionality and location-based shopping.

A Facebook social plug-in helps make the application fun and interactive, allowing users to share their vehicle preferences with friends and family.

“BlackBerry users will be able to save time, since they’ll have access to autoTRADER.ca’s large selection of models on-the-go, without having to visit multiple locations or consult multiple Web sites to find information,” said Stéphane Marceau, chief marketing officer of autoTRADER.ca. “They will even be able to engage their friends and family in helping them choose a car via social media features.”

The application can be downloaded using BlackBerry App World, giving access to over 300,000 vehicles to BlackBerry users, regardless of their location. The feature also enables users to post ads, set up alerts, search recreational vehicle listings, and filter search results by year, price range and mileage, along with maps and driving directions to dealers.

A mobile application launched by autoTRADER.ca for iPhone in May 2010 has seen over 120,000 downloads to date, and has consistently ranked among the top ten Canadian free lifestyle apps.

To download the application, visit BlackBerry.

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