Montreal, Quebec -Trader Corporation, a subsidiary of Yellow Pages Income Fund, has acquired the shares of Autos Communications Inc., the Ottawa-based company that produces www.Autos.ca.
Trader Corporation publishes Auto Trader, Auto Hebdo, The Bargain Finder, Buy&Sell, and Renters News, as well as several online destinations including AutoTrader.ca.
“www.Autos.ca has a strong brand equity as an independent new-car automotive destination Web site, supported by more than eleven years of rich automotive editorial content,” said Doug Clarke, president of Trader Corporation. “The site’s content is written by an extensive list of respected auto journalists and contributors who are members of the Automobile Journalists Association of Canada (AJAC). This acquisition will enable us to provide Canadians with a valuable resource to research their automotive purchases. It will also help us grow our content and audience, as well as provide new advertising opportunities for our national advertisers.”
Established in 1999 and updated daily, www.Autos.ca is an award-winning online automotive magazine that features over 11,000 automotive articles, the most comprehensive online Buyer’s Guide in Canada, and forums with over 13,000 registered users.