Tustin, California – In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.
The top-rated mainstream brand is Ford, out-scoring GMC for top mainstream brand results. The top-rated premium brand overall is Porsche, out-scoring Jaguar and Buick for the most ideal premium vehicle brand honours. The top-rated vehicle (and top-rated car) is the Mercedes-Benz S-Class, a Premium Luxury Car. The second and third top-rated cars are from Ford Motor Company — the Mercury Sable and the Ford Taurus, both in the Large Car category. The top-rated truck is the Lincoln Navigator, a Premium Luxury SUV, closely followed by the Ford Taurus X, a Large Crossover SUV, and the Ford Expedition EL, a Large SUV.
Ford Motor Company leads the industry with a total of fifteen segment winners (including three for Volvo). General Motors has six segment winners. Ford won no less than five sport utility vehicle categories with Expedition EL, Taurus X, Edge, Escape, and Lincoln Navigator.
Including eight ties, of the twenty-eight Ideal Vehicle Award (IVA) categories, American brands have twenty segment winners, European brands have nine, Japanese brands have six and Korean brands have two winners.
The top-rated product segment is Large Crossover SUV, confirming that Americans continue to value large, comfortable vehicles suitable for suburban driving and longer distance highway cruising, but without the fuel consumption of heavier, traditional SUVs.
- 2008 Ideal Premium Brand: Porsche
- 2008 Ideal Mainstream Brand: Ford
- 2008 Ideal Product Segment: Large Crossover SUV
Top-rated 2008 Ideal Vehicles:
|Premium Luxury Car||Mercedes-Benz S-Class|
|Aspirational Luxury Car||Cadillac CTS/Volvo C70|
|Large Luxury Car||Mercury Grand Marquis|
|Large Car||Mercury Sable|
|Luxury Mid-Size Car||Volvo S40|
|Premium Mid-Size Car||Buick LaCrosse/Chevrolet Malibu|
|Mid-Size Car||Ford Fusion|
|Image Compact Car||Volvo C30|
|Compact Car||Volkswagen Rabbit|
|Economy Car||Nissan Versa|
|Premium Sports Car||Porsche 911/Cayman/Boxster|
|Sports Car||Mazda MX-5 Miata|
|Sporty Car||Ford Mustang|
Pickups, SUVs, and Minivans
|Large Light-Duty Pickup||Ford F-150/Chevrolet Silverado|
|Large Heavy-Duty Pickup||Ford Super Duty|
|Compact Pickup||Ford Explorer Sport Trac|
|Luxury Sport Utility||Lincoln Navigator|
|Large Sport Utility||Ford Expedition EL|
|Premium Mid-Size Sport Utility||Chevrolet Trail Blazer/Toyota 4Runner/GMC Envoy|
|Mid-Size Sport Utility||Kia Sorento/Jeep Liberty|
|Compact SUV/Off-Road Vehicle||Suzuki Grand Vitara|
|Premium Luxury Crossover SUV||Audi Q7|
|Luxury Crossover SUV||Buick Enclave|
|Large Crossover SUV||Ford Taurus X|
|Premium Mid-Size Crossover SUV||Ford Edge|
|Mid-Size Crossover SUV||Ford Escape|
|Compact Crossover SUV||Subaru Forester|
|Minivan||Toyota Sienna/Hyundai Entourage|