October 31, 2007

Automotive designers unveil creations for Hot Wheels’ 40th anniversary

Chrysler designer Marc Reisen with the model he designed for Hot Wheels' 40th anniversary.
Chrysler designer Marc Reisen with the model he designed for Hot Wheels’ 40th anniversary. Click image to enlarge

Las Vegas, Nevada – Automotive designers from Ford, Honda, Lotus, General Motors, Mitsubishi and Dodge have unveiled original designs that will be turned into Hot Wheels for the toys’ 40th anniversary in 2008. The unveiling was presented at the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas yesterday.

The first-ever Designer’s Challenge invited designers to create an original Hot Wheels vehicle; it marked the first time Hot Wheels has gone outside of its design studio for new designs. The company also held a contest among its designers to create a special 40th anniversary vehicle.

The auto designers had to create a vehicle that captured the die-cast brand’s core essence of speed, power, performance and attitude, while encompassing the distinct attributes of each auto company’s brand values. In addition, each car had to be able to perform a loop on a Hot Wheels track. The top three designs from each automotive manufacturer were selected and presented to a panel of judges who selected the final designs.

The winning designs were the Dodge XP-07, designed by Mark Reisen; the Ford Gangster Grin, by Steve Gilmore; the GM Chevroletor, by Amaury Diaz-Serrano; the Honda Racer by Guillermo Gonzalez; the Lotus Concept by Russell Carr; the Mitsubishi Double Shotz by Gary Ragle; and the Hot Wheels HW-40 by Jun Iami.

The designs will be the basis of a new 40th anniversary Designer’s Challenge product line, which will hit store shelves in the spring of 2008.

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