October 29, 2007
Automakers donate millions to California wildfire relief efforts
Washington, D.C. – Toyota, Honda, GM, Hyundai, Ford, Chrysler and other automakers have announced donations of cash, vehicles and equipment to assist in the relief efforts for victims of the California wildfires.
As previously announced, Toyota will be donating US$2 million to the American Red Cross to support relief efforts for the California wildfires. Toyota is also donating Toyota lift trucks and palette jacks that will be used to unload and distribute relief supplies.
Chrysler LLC’s philanthropic arm, The Chrysler Foundation, and Chrysler Financial will each donate US$100,000 that will go toward much-needed supplies for suffering communities in the area and relief for the rural fire departments that have been stretched to their limits.
The GM Foundation has contributed US$100,000 to the American Red Cross, along with a fleet of GM-donated Hummer vehicles. Twelve Southern California Hummer dealerships are standing by to assist with relief efforts.
American Honda announced a pledge of US$250,000 to the American Red Cross Disaster Relief Fund to assist in providing shelter, relief and recovery support to those affected by the Southern California wildfires. Honda is also working with the California Governor’s Office of Emergency Services to assess and identify its need for emergency materials and resources such as vehicles, generators and other products, and will donate them as needed.
Hyundai has established a fund for employee donations to the Red Cross relief efforts and HMA will be matching every dollar its employees donate. Hyundai employees and its Southern California dealers also will be collecting food and personal grooming items for those whose homes have been damaged or destroyed to help those families in getting back on their feet. Employees will also be given the opportunity to donate their personal time to assist in the rebuilding and relief efforts.