February 23, 2007
Audi unveils all-new 2008 TT Roadster at Interior Design Show in Toronto
Ajax, Ontario – Audi unveiled the all-new 2008 Audi TT Roadster to the public last night at the gala opening of the Interior Design Show (IDS) in Toronto. It is the first time that a car has been introduced at the show, and the first time that Audi has premiered a new model outside of an auto show in Canada.
The IDS is primarily a trade exhibition for new Canadian and international furnishings, fixtures and accessories for the residential market. Its 50,000 visitors are in the market to source, specify or purchase design products and services.
“Given Audi’s design expertise and the icon status of the TT for its signature lines, it only made sense that we introduce this car to an audience that best appreciates design,” says Diego Ramos, head of Audi Canada. “We are proud to be part of this prestigious show and are interested to hear both the interior and exterior design opinions of the participants.”
Guests at the show are eligible to win the use of a TT Roadster for a weekend later this year. The Roadster will be on display for the duration of the show and will be joined by a TT Coupe. The Coupe received its Canadian premiere earlier this year at the Montreal International Auto Show.