October 19, 2007

Audi to sell TDI diesel engines in North America in 2008

Ingolstadt, Germany – Audi has announced it has begun the launch of its diesel initiative on the North American market, and as early as next year will introduce the 3.0 TDI clean diesel in the U.S. virtually in parallel to its launch in Europe.

The new system will initially be available in the Audi Q7, and later in 2008, in the Audi A4.

“The TDI units burn up to 35 percent less fuel than the average of petrol engines typically used in the U.S.A.,” says Ralph Weyler, Board Member for Marketing and Sales, Audi AG. “This means that the TDI can assume an important role in the rapid reduction of CO2 emissions. No other drive system can beat the TDI’s combination of high power and low fuel consumption.”

Market research firms, including J.D. Power, predict that diesel engines will have a 12 to 15 percent share of the U.S. market in 2015, a substantial jump from the current share of sales of around four per cent.

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