Ingolstadt, Germany – Audi will mark its 100th anniversary this summer with a celebration in Germany that will include historic race cars and the public debut of the Audi R15 TDI racing prototype.
The Audi brand was established by August Horch on July 16, 1909. The four rings of its badge symbolize Audi, DKW, Horch and Wanderer, which were combined to form Auto Union in 1932. In 1969, Auto Union and NSU merged, and in 1985, Audi AG was formed from Audi NSU Auto Union AG.
The celebrations will open with a ceremony in Ingolstadt, including German Chancellor Angela Merkel, on July 16, 2009, and will mark the unveiling of a new Audi model in front of some 2,500 invited guests. On July 18, Audi Tradition will celebrate the centennial at the historic Donau Ring, with nearly every race car in the history of the brand hitting the road for demonstration runs.