Ho Chi Minh City, Vietnam – Audi has opened its first dealership in Ho Chi Minh City, its first official entry into the Vietnamese market. The company said that it is reinforcing its position in the region, where the brand is currently scoring its highest growth rates.
“The developing markets of South East Asia represent a great opportunity for us,” said Peter Schwarzenbauer, member of the Board of Management for Marketing and Sales. “This year we’ll send around 40 per cent more cars than in 2007. For the next few years I anticipate constantly high growth rates of 20 to 30 per cent in the region.”
In 2007, Audi sold 1,390 automobiles in South East Asia. Audi’s most important location in the region to date has been Singapore, where the company is represented by a wholly-owned National Sales Company. For this year, Audi is projecting sales of about 1,300 cars in the city state, effectively doubling its unit sales in just two years.
In Vietnam, Audi will cooperate with the Automotive Asia Group, which will sell the vehicles as the exclusive importer. Initially, Audi will offer the A8 4.2 L TFSI, the long-wheelbase version of the brand’s flagship model, and the Audi Q7 4.2 TFSI. Next year, the Audi A6, Q5 and A4 will be added.