December 11, 2006
Audi Canada teams with Canadian marketing agency Lowe Roche
Ajax, Ontario – Audi Canada has announced that it has chosen Canadian marketing agency Lowe Roche as its agency of record for 2007. It is the first time that Audi has had a Canadian marketing agency supporting its business.
“This is a pivotal moment in our history,” says Diego Ramos, head of Audi Canada. “Lowe Roche’s experience in the premium luxury and premium automotive segments will help take us from an insider’s luxury brand to a recognized prestige brand. Their national structure and agency partners in Montreal and Vancouver will allow us to better support our dealers and connect with customers across Canada.”
Founded in 1991, Lowe Roche has won over 800 major international creative and advertising effectiveness awards; it has been named Agency of the Year five times, and two weeks ago was named one of the top three agencies in Canada by Strategy Magazine.