AJAX, ON, – Audi Canada and TIFF today announced a three-year agreement that will make Audi a major sponsor and official automotive supplier of the Toronto International Film Festival . The partnership will also include Audi’s new sponsorship of the organization’s year-round programming at TIFF Bell Lightbox.
“Audi is a world leader in the design, production and development of luxury automobiles. Our company has long supported the world of arts and cinema. Our announcement today underscores this affiliation and allows us to showcase our passion for design during what has become one of this country’s most important cultural festivals,” said Wolfgang Hoffmann, President Audi Canada. “The Toronto International Film Festival is the preeminent festival in Canada and we are pleased to formally announce this long-term, strategic alliance.”
“We are very pleased to have Audi Canada on board as a sponsor of TIFF for the next three years,” said Piers Handling, Director and CEO, TIFF. “The global appeal and cutting-edge style of the Audi brand is a perfect fit for the Festival and we are excited to create premium experiences for both TIFF audiences and Audi Canada customers to enjoy.”
Source: Canada Newswire / Audi