September 13, 2007


Audi announces 2008 R8 Trans-Canada Performance Tour

Audi R8 at the start of the R8 Trans-Canada Performance Tour, in Newfoundland
Audi R8 at the start of the R8 Trans-Canada Performance Tour, in Newfoundland. Click image to enlarge

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Ajax, Ontario – Audi has announced a cross-country tour to introduce its R8 mid-engine sports car. The tour will feature 15 members of the Canadian news media, driving the R8 in relay from St. John’s, Newfoundland to Victoria, British Columbia.

The R8 uses a 420-hp, 4.2-litre V8 engine, Quattro permanent all-wheel drive and aluminum space-frame body, and has a base price of $139,000. “Inspired by every great idea we have ever had, the all-new R8 will create an even higher profile for Audi in Canada,” said Diego Ramos, Executive Vice-President of Audi Canada. “Equipped with the expertise that Audi has garnered through its involvement in motor sport and from building sporty premium-class automobiles, the R8 is a bold sports car that will cause many to revise their list of dream cars.”

The legs each journalist will drive vary in distance and completion times, and will incorporate suitable sights and stops. The tour commences today at Cape Spear in St. John’s, the most easterly point in North America, and will conclude October 9 in Victoria. Select retail dealerships will host the R8 when it arrives in the community.

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