July 22, 2002
Aston Martin Vanquish, Ford T-Bird and Jaguar XKR to appear in next James Bond movie
Dearborn, Michigan – Three Ford Motor Company vehicles will make appearances in the upcoming James Bond movie, Die Another Day, which opens on November 22, 2002. Pierce Brosnan, as James Bond, drives an Aston Martin V12 Vanquish in the film. Halle Berry, starring as Jinx, will drive a special coral-coloured Thunderbird which will be made available to consumers as the James Bond edition Thunderbird early next year. Rick Yune, as the villainous Zao, drives a Jaguar XKR.
For Die Another Day, James Bond’s Aston Martin V12 Vanquish will have two machine guns extending from the grilles on the hood, while the front grille splits in half to reveal four missiles and a pair of shotguns.
“There’s no single product placement in the industry more iconic than James Bond’s car,” says Jan Valentic, Ford Motor Company vice president of Global Marketing. “No other films better capture the aggressive performance of the chase scene and sex appeal of the spy game better than the James Bond films. He has become a piece of global pop-culture, and there was genuine appreciation when we announced last year that he would again drive an Aston Martin.”
Based upon a body of aluminum and carbon fiber, the 460 horsepower Vanquish features a six-speed manual transmission that is operated by paddles behind the steering wheel – similar to a Grand Prix racecar.
Launched just more than 18 months ago, Aston Martin will hand assemble 500 versions of this $228,000 sports car in 2002. Currently there is a customer waiting list of nearly two years for the Vanquish, which is sold in 31 markets throughout the world.
Ford will produce 700 of the James Bond edition Thunderbird vehicles in 2003. The James Bond edition Thunderbirds will feature a white-trimmed steering wheel, shift knob and lower door panels. The white perforated leather seat inserts will be surrounded by black leather. Understated “007” badges are found on the instrument panel and floor mats, while the Thunderbird insignias are located on the seat backs. Side-by-side “Thunderbird” and “007” badges appear on the interior aluminum applique.
Rick Yune, who plays one of the movie’s villains, Zao, drives a modified 400 horsepower Jaguar XKR convertible. The Jaguar XKR has been transformed into a four-wheel drive beast to make easy handling on the icy landscapes where the car chase scenes are set. From head to tail, the weaponry included on the Jaguar XKR includes a Gatling gun centered behind the driver and passenger seats, missiles emerging from the front grille, concealed door- mounted rocket launchers and finally, a trunk full of mortar bombs.
The unique car colour is the same as the current Jaguar Racing Formula One racing car, which has carried the 007 logo on its wing mirrors this season to promote the association of Ford Motor Company’s involvement with Die Another Day.
These vehicles will be featured in a TV advertising campaign in the fall to coincide with the release and promotion of the new film.
Directed by Lee Tamahori and written by Neal Purvis and Robert Wade, Die Another Day stars Pierce Brosnan, Halle Berry, Toby Stephens, Rosamund Pike, Rick Yune, John Cleese, and Judi Dench.