August 23, 2005

Asian automakers gaining U.S. retail market share, J.D. Power reports

Westlake Village, California – J.D. Power’s Power Information Network (PIN) reports that Asian automakers gained retail market share in the first half of August in the U.S., while GM and Ford experienced a decline.

Based on retail transaction data from PIN, American Honda gained 3.9 points of retail share, the most of any multi-franchise manufacturer, when comparing retail market share for the first 15 days of August with the first 15 days of July. The Honda brand itself increased its retail share by 3.6 points, to 10.8 per cent.

Toyota Motor captured an additional 3.2 points of retail share, with the Toyota brand up 2.2 points and Lexus up 0.7 points. Nissan Motor gained 1.4 points, and Hyundai Motor 1.0 points.

Among the nine multi-franchise manufacturers, only Ford and GM lost retail share; Ford lost 0.1 per cent, while GM dropped 12.1 points. Within GM, Chevrolet’s retail share dropped the most, from 17 per cent in the first half of July to 9.6 per cent in the first half of August. DaimlerChrysler increased 0.2 points.

“In a way, GM has been a victim of its own success,” said Tom Libby, senior director of industry analysis at the Power Information Network. “GM dealers sold so many units in June and July that many of the dealer lots are now literally almost empty.”

Trade-in data from PIN indicates that in the first half of August, as compared to the same period in July, both American Honda and Toyota Motor attracted a higher percentage of their current owners and fewer owners of Big Three vehicles. This suggests owner loyalty to American Honda and Toyota Motor increased from one month to the next.

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