Richmond Hill, Ontario – Sales of passenger cars and light trucks in Canada reached 175,205 units in April, an increase of 3.7 per cent from the number sold in April 2007, according to industry analyst Dennis DesRosiers.

“April is one of the critical four spring months (March to June) where Canadians are in the vehicle markets in a very big way,” DesRosiers said. “So a strong April bodes well for sales on the year. This is a bit artificial in that there were a couple more selling days this April versus last April, but even factoring this in, sales in April would still have been up slightly and an all-time record for the month.”

As to why sales were so high, DesRosiers said that he points to a number of factors. “First and foremost are prices, which are tracking down about five per cent MSRP to MSRP. Lower prices of any product, and consumers buy more. Second is availability. The U.S. is still struggling and most OEMs tell us that their best-selling products are in a better inventory position this year than in previous years.”

DesRosiers also factored in improved fleet sales, high gas prices that are driving the B and C segments, good products, and a reasonably strong economy.

Sales in April were as follows:

Manufacturer April 2008 April 2007 Per cent change
Chrysler 24,136 22,514 + 7.2
Ford 20,991 21,973 – 4.5
General Motors 38,599 44,651 -13.6
Acura 2,222 1,670 +33.1
Audi 1,128 799 +41.2
BMW 2,310 2,258 + 2.3
Honda 16,412 13,447 +22.0
Hyundai 9,412 7,235 +30.1
Infiniti 903 714 +26.5
Jaguar 113 82 +37.8
Kia 3,719 3,318 +12.1
Land Rover 202 353 -42.8
Lexus 1,558 1,309 +19.0
Mazda 9,115 10,341 -11.9
Mercedes-Benz 1,869 1,530 +22.2
Mini 456 373 +22.3
Mitsubishi 1,936 1,953 – 0.9
Nissan 7,946 6,741 +17.9
Porsche 226 233 – 3.0
Saab 140 197 -28.9
Smart 359 252 +42.5
Subaru 1,970 1,456 +35.3
Suzuki 1,451 1,155 +25.6
Toyota 23,883 19,934 +19.8
Volkswagen 3,382 3,501 – 3.4
Volvo 767 995 -22.9
Total light vehicle sales 175,205 168,984 + 3.7
Passenger cars 98,327 92,641 + 6.1
Light truck 76,878 76,343 + 0.7
GM/Ford/Chrysler 83,726 89,138 – 6.1
Import nameplates 91,479 79,846 +14.6

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