Geneva, Switzerland – The fourth generation of the Kia Rio has been revealed at the Geneva Motor Show. The new model boasts a bold and distinctive personality that brings it into line with the rest of Kia’s design-led product range, the company said.
“The Kia Rio has always been successful, and with this new incarnation, we have a car which is extremely attractive with a fresh feeling of sportiness,” said Soon-Nam Lee, director of overseas marketing for Kia, “a car that people will want to buy for its looks.”
Since its launch in 2005, global sales of the third-generation Rio have totalled more than 860,000 units.
The new model is longer, wider and lower, with a longer wheelbase than its predecessor, greatly enhancing its passenger and cargo capacity. It will be available for the first time in two- and four-door hatchback style.
The four-door version will go on sale in Canada in the third quarter of 2011, with the all-new two-door model joining the lineup in the first quarter of 2012. Both versions will be built exclusively at Kia’s Sohari plant in Korea.