2011 Buick Regal
2011 Buick Regal. Click image to enlarge

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2011 Buick Regal

Oshawa, Ontario – North American production of the all-new 2011 Buick Regal will be built in Oshawa, Ontario beginning in the first quarter of 2011, General Motors has confirmed.

The new Regal is a midsize sport sedan based on the Opel Insignia, which was named the 2009 European Car of the Year.

“The new Regal gives Buick a modern performance sedan and its production here in Oshawa is terrific news for our employees, the CAW, dealers and suppliers,” said Arturo Elias, president of GM of Canada. “Combining Buick’s top position in the industry in terms of brand quality with the Oshawa Car Plant’s long-standing reputation for top-quality assembly means customers’ highest expectations will be met with this midsize sport sedan.”

The Oshawa Car Plant, which is the sole assembly facility for the Chevrolet Camaro, has been running maximum overtime since June 2009 due to demand for that vehicle, and will continue into the new year. The Camaro convertible will begin production in the plant in the first quarter of 2011.

The new Regal joins the Chevrolet Camaro, along with the Chevrolet Equinox and GMC Terrain built at the company’s CAMI facility in Ingersoll, Ontario, as the fourth new vehicle in the production commitment that was part of the agreement with the federal and provincial governments. A fifth vehicle will be named at a later date.

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