Herndon, Virginia – Volkswagen’s 21st Century Beetle will be revealed to the public in a world debut on three continents later this month.
On April 18, the reveal will begin in Shanghai, China with an exclusive MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City.
At the New York event, the Black Eyed Peas will perform their popular hits and material from their latest album, while in Berlin, Belgian duo 2manydjs will headline and perform a DJ set at the city’s E-Werk space.
The New York performance will be streamed live on World Stage, with highlights later broadcast on MTV networks worldwide.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world,” said Luca de Meo, director of marketing for Volkswagen Group. “In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand, and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.”