Santa Barbara, California – The 2010 Canadian Residual Value Award winners have been announced by ALG, which publishes the Automotive Lease Guide for residual values and depreciation. The awards honour brands and vehicles that are predicted to retain the highest percentage of their original price.
The top place among mainstream brands was taken by Subaru, rising from fourth place in 2009, while Infiniti took the highest honours among luxury brands for the second consecutive year.
In awards handed out by parent company ALG for U.S. vehicle data, Subaru also won in the mainstream brand category, while Acura took the top luxury brand award for the second year in a row.
“Subaru has blazed its own trail since arriving in the Canadian market,” said Matt Traylen, ALG chief economist. “Subaru’s signature boxer engines and standard all-wheel drive, as well as its solid reputation for quality, give the brand an image of ruggedness and independence and contribute to remarkable owner loyalty. The recent design of its three core models and restrained incentives also helped Subaru jump to the top of the rankings.
“With generally more powerful engines and lower pricing than its European rivals, Infiniti has pursued the kind of value strategy that helps to give its brand a strong, long-term foundation,” Traylen continued. “By augmenting its lineup with all-wheel drive vehicles, it’s expanded its presence across the luxury market. We firmly believe that residual value is the most comprehensive and reliable measure of the overall strength of an automotive brand, and we congratulate all of the 2010 winners for their successful products and marketing strategies.”
The winners were:
Mainstream brand – Subaru
Luxury brand – Infiniti
Entry compact car – Nissan Sentra
Mid-compact car – Subaru Impreza
Midsize car – Subaru Legacy
Full-size car – Nissan Maxima
Compact utility vehicle – Honda CR-V
Midsize utility vehicle – Mazda CX-7
Large utility vehicle – Toyota Sequoia
Minivan – Honda Odyssey
Compact/midsize pickup – Honda Ridgeline
Full-size pickup – Toyota Tundra
Sporty car – Subaru Impreza WRX/STI
Near-luxury car – BMW 1 Series
Luxury car – BMW 6 Series
Luxury sports car – Nissan GT-R
Near-luxury utility vehicle – Land Rover LR2
Luxury utility vehicle – Land Rover Range Rover Sport
Hybrid/alternative powertrain – Honda Insight