February 21, 2005

Alberta Ford dealers accept used hockey equipment for less-fortunate kids

Edmonton, Alberta – For the third year in a row, the Alberta Ford Dealers
Association (AFDA) will encourage Albertans to bring their good-quality used hockey equipment in the Ford Dealers’ Hockey Equipment Drive for less-fortunate kids throughout Alberta.

During March and April, Ford dealers in Alberta will collect used gear in
support of the Wayne Gretzky Foundation and its mission to provide hockey
equipment to youth who otherwise wouldn’t be able to afford it.

“There are so many kids who love the game of hockey, but will never have
the chance to play,” said Gretzky. “Hockey is an expensive sport and some
families simply can’t afford the costs. That’s why we created the Wayne
Gretzky Foundation. With the support of our partners, Ford and the Alberta
Ford Dealers, we will strive to ensure that every child who wants to play
hockey is able to do so.”

The 2004 program brought in over 675 jerseys, 380 pairs of skates, 190
pairs of gloves, 180 helmets and countless pads, sticks, pucks, bags and other
miscellaneous pieces of clothing and equipment in Alberta. In total, over
3,000 pieces of equipment were collected for less-fortunate youth throughout
the province.

Ford and its dealers first teamed up with the Wayne Gretzky Foundation in
January of 2003. As well as running the annual equipment drive, Ford and the
Alberta Ford Dealers also donated an additional $10,000 to the Foundation at
the Heritage Classic hockey game in Edmonton in November, 2003.

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