October 24, 2003

Aeroplan Elite and SuperElite members can get 5000 miles for test-driving a Land Rover

Bramalea, Ontario – Land Rover Canada along with Aeroplan recently launched an
online promotion, offered to Aeroplan’s Elite and SuperElite customers. On October
15, 2003, during the electronic direct mail campaign, e-mail correspondence was sent
to 50,000 recipients, asking them to complete a short survey on vehicle purchase
intentions in exchange for 250 Aeroplan miles.

Respondents planning to purchase a new vehicle within the next three months will be
invited to visit their local Land Rover retailer and test drive a new Land Rover
vehicle in return for further 5,000 Aeroplan miles. In addition, those respondents
residing in the Greater Toronto Area, including Oakville, received an exclusive
invitation to attend a Land Rover Ride & Drive event held on October 23, 2003 at
Ontario Place.

Additionally, those planning to purchase a new vehicle in the next three months will
receive a “Limited Time Vehicle Purchase Offer” certificate, entitling them to
50,000 Aeroplan miles if they purchase a new Land Rover. This is a limited time
offer in which recipients must complete the survey by October 31st, test drive a
Land Rover by November 30th and purchase their new Land Rover vehicle by December
31, 2003.

“We are extremely excited about the partnership between Land Rover Canada and
Aeroplan,” said Vic Bernardini, president of Aston Martin Jaguar Land Rover Canada.
“This gives our potential customers a chance to get behind the wheel of one of our
extraordinary products and get reward travel and exclusive Aeroplan benefits at the
same time.”

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