May 25, 2007

Acura opens new California design studio

Torrance, California – The new US$15 million Acura Design Studio officially opened its doors yesterday in California, assuming a key role in the development of new concepts and designs for future Acura products. Designed for a high level of energy efficiency, the studio is also expected to be certified as a Leadership in Energy and Environmental Design (LEED) building by the U.S. Green Building Council.

“This Acura Design Studio will help conceive and design the future of Acura,” says Toshihiko Nonaka, president of Honda R&D Americas (HRA). “Our goal here is to create emotional designs that create a strong and distinct image for Acura products.”

A number of Acura models have been designed, developed and engineered by HRA, including the MDX and TL. Key technologies in the new studio include a computer-generated virtual simulator that displays virtual vehicles in a one-to-one ratio. The studio is part of HRA’s Los Angeles Center for research and design, along with the Honda Design Studio in Torrance and the Advanced Design Studio in Pasadena. HRA began its operations in California in 1976 with local market research activities; the company operates 13 major R&D facilities in North America.

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