Aug 17, 2007

Actor Will Ferrell receives first BMW Hydrogen 7 in pilot program

BMW Hydrogen 7
BMW Hydrogen 7. Click image to enlarge

Photo Gallery: BMW Hydrogen 7

Woodcliff Lake, New Jersey – BMW has announced the launch of the Hydrogen 7 Pioneer Program, with actor Will Ferrell receiving the first one. Through the program, BMW will give vehicles to industry leaders and prominent figures in entertainment, politics and business for their daily use.

Through the program, BMW hopes to underscore the fact that the Hydrogen 7 is a production model, not a concept car, and that it has successfully completed the entire product development process and meets all standards necessary for driving on U.S. roads. During the program, 25 of the 100 cars produced will be used in evaluation programs in the U.S. The vehicle is currently not for sale, but the company says it is “considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.”

BMW says it believes hydrogen will replace petroleum as the long-term alternative to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving forward hydrogen technologies.

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