June 14, 2002
Access Toyota ‘no haggle pricing’ comes to B.C. June 15th
Vancouver, B.C. – Toyota Canada announced that its Access Toyota vehicle purchasing program will be launched in Greater Vancouver and the Lower Mainland area on Saturday, June 15th, and one week later on the 22nd in the rest of British Columbia. Access Toyota is currently available in the Prairie provinces and in the Montreal area.
The heart of the Access Toyota program is a non-negotiable “Drive-Away” price that’s lower than the MSRP. The “Drive-Away” price also includes the cost of all added accessories and options, all charges and taxes. Consumers can get full pricing and vehicle information at a special website,.
“Our research indicates that 77 percent of British Columbians are in favour of the Access Toyota method, citing price negotiation as the hardest part of buying a vehicle,” said Tony Wearing, Group Vice President of Sales and Marketing of Toyota Canada Inc. (TCI). “We’ve responded to the demands of consumers by eliminating the need to negotiate, while providing a fair price, upfront, with no hidden costs or surprises.”
“Access Toyota has refined the purchase process, by making it pleasant and consistent, by taking away the pressure, by reducing the amount of time it takes to acquire information, and by letting the customer determine the decision making pace,” continued Wearing. “No more time wasting, no more stress. We think that the pleasure of owning a Toyota should be matched by the experience of purchasing one.”
“We’ve gone one step further by eliminating the hassle of negotiating and by providing our customers with impartial third-party information like Canadian Black Book and Autodata,” said Rob Goulet of Granville Toyota. “Customers can get trade-in appraisals and detailed comparisons of prices and specifications for other Toyotas or comparable vehicles in one easy location.”
Using the latest in information technology to enhance the customer’s experience means the information a customer will get onis the same information they will get from the Toyota call centre at 1-888-TOYOTA-8 or from any Toyota dealer in BC.
“With the intensive training program and use of the Internet as a primary tool, the traditional salesperson becomes a “product advisor”, whose role is to assist customers to find the vehicle that best suits their needs,” said Tony Wearing.
The result of five years of research, Access Toyota is has been successful in the Prairie provinces and in the Montreal area. “Our experience in other regions clearly shows that consumers find this way of doing business to be a much better fit with their expectations and values,” added Wearing.
Toyota Canada has 34 dealers in B.C.