Aug 2, 2007

407 ETR offers $4 million in benefits through loyalty program

Toronto, Ontario – 407 ETR, an electronic toll road in the Greater Toronto Area, has announced that it has extended close to $4 million in benefits during the first five months of its rewards program, and will continue to offer free kilometres and instant gas savings to frequent customers who use personal transponders.

ETR Rewards is a tiered program that provides customers with free kilometres on the highway, and instant savings on their gas purchases at Petro-Canada. The highway company says that its most frequent customers could see savings equaling 10 to 15 per cent of their monthly bills. Eligible customers are automatically enrolled and notified by mail.

To be eligible for the program, customers must have at least one light vehicle transponder, have no outstanding balance greater than 35 days on their account, and travel more than an average of 400 km per month during a qualifying six-month period. For more information about the rewards program, visit

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