Toronto, Ontario – Making its Canadian debut today at Toronto’s auto show, the 2013 Chevrolet Spark mini car is “more than a ‘cute’ small car,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money. Spark’s vibrant exterior and interior colours make a fashion statement, but it is also affordable, safe, manoeuvrable and very fuel-efficient.”
A sporty four-passenger, five-door hatch updated for United States and Canadian consumers, Spark is designed to excite first-time buyers and city dwellers with its bold styling and colours, affordability, the safety of 10 standard air bags, fuel efficiency and manoeuvrability. The original version of the Spark is already on sale in Europe, Asia, Australia, Mexico and South America, where it has received several styling and safety awards.
Though compact, Spark offers more passenger and cargo room than other mini cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the 1.2L four-cylinder engine and five-speed manual transmission, Spark will offer competitive fuel efficiency.
It’s the only car in its segment to offer a seven-inch colour touch-screen radio capable of displaying smart phone-based navigation, media and contacts for hands-free calling. Chevrolet’s exclusive MyLink infotainment system, which features the personalized connectivity of Stitcher internet radio, will be offered on 1LT and 2LT models when Spark goes on sale in Canada and the United States in mid-2012.