December 14, 2007

2008 Ford Shelby GT500KR to star in remake of Knight Rider

2008 Ford Mustang GT500KR
2008 Ford Shelby GT500KR. Click image to enlarge

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2008 Ford Shelby GT500KR

Dearborn, Michigan – The 2008 Ford Shelby GT500KR has been selected to star in a remake of the television series Knight Rider as KITT, a character originally portrayed by a Pontiac Trans Am.

“Auto enthusiasts will know what KR stands for (King of the Road),” said Al Uzielli, senior advisor to Ford Global Brand Entertainment. “But most viewers will probably think it means Knight Rider, at least at first.”

The original television series ran from 1982 to 1986 and starred David Hasselhoff as Michael Knight, partnered with a Trans Am with artificial intelligence. The car could talk, morph into an attack vehicle, jump over obstacles and drive itself.

Hasselhoff will appear in the new version, but the lead character will be Justin Bruening, playing Knight’s long-lost son Michael Tracer. The show is a media sponsorship with commercials and promotions for Ford products interjected throughout the two-hour program, but NBC says that if the ratings are good, it will be turned into a weekly series next fall.

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