February 14, 2007

2008 Dodge Challenger to be built in Brampton, Ontario

Dodge Challenger concept
Dodge Challenger concept. Click image to enlarge

Toronto, Ontario – DaimlerChrysler announced that the all-new 2008 Dodge Challenger will be built at its Brampton Assembly Plant near Toronto. Production of the Dodge Challenger will begin next year and preparations to ready the plant are already underway. The Brampton plant also produces the Chrysler 300, Dodge Charger, and Dodge Magnum which use the same platform as the Challenger.

First revealed as a concept vehicle at the North American International (Detroit) Auto Show in 2006, it was announced this past summer that the Dodge Challenger would be going into production in 2008.

The decision to build the Challenger in Ontario was partially a result of the Ontario government’s strong support for the Brampton Assembly Plant through its contribution to the plant-wide third shift training Program, said Reid Bigland, President and CEO of DaimlerChrysler Canada.

Since the concept car’s introduction, Dodge.com has received a total of 1.5 million visits to the Challenger section of the website in 2006, and 20,000 potential customers have asked the company for more product information regarding the car.

Like the original 1970 Challenger, the production version of the 2008 Dodge Challenger will be a two-door, rear-drive coupe powered by a Hemi V8 engine, but it will meet all current safety, emissions and performance standards.

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