February 1, 2005
2006 Lincoln Mark LT pickups begin production
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Dearborn, Michigan – The first Lincoln Mark LT pickups rolled off the assembly line at the new Dearborn Truck Plant on Monday. The Mark LT luxury truck is based on the Ford F-150.
The new truck plant opened in April 2004 as part of the U.S.$2 billion revitalization of the historic Rouge Centre and is Ford’s most flexibly capable plant worldwide, able to produce up to nine different models off three platforms.
“We’re pleased to add another great product at Dearborn Truck Plant,” said Matt DeMars, vice president, North America Vehicle Operations. “The Lincoln Mark LT will be in good company being produced alongside the world’s best-selling Ford F-150 truck.”
“Our volume plans for the Lincoln Mark LT are pretty conservative,” said Phil Martens, group vice president of Product Creation. “But we’re ready to let the market drive those numbers higher, and we know this plant can handle it. In fact, we think Mark LT will be the first Lincoln in some time where demand will exceed supply.”
His prediction is based on Lincoln customer research that predicts continued growth in the high end of both the truck and SUV segments. Annual volume in the traditional pickup truck category has more than doubled during the past decade from 1.1 million to 2.3 million units.