December 6, 2002
Chevrolet to go on the road with first 25 SSR’s
Detroit, Michigan – The first 25 saleable Chevy SSRs produced will be used in high-profile launch activities around the U.S.A.during the 2003 calendar year, and many will be part of themed events created specifically around the SSR. Each vehicle will embark on a unique journey, and along the way, Chevrolet representatives will collect memorabilia, photographs, autographs, news clippings and other keepsakes that connect to the journey. These collectibles will create a “pedigree” specific to each SSR, and will be placed in a special scrapbook that will be auctioned off with each vehicle at the end of its road trip.
“We developed the Signature Series vehicles and program concept as a creative way to introduce the new Chevy SSR to as many people as possible,” said Russ Clark, marketing director for Chevy’s mid-size trucks. “Each SSR will have its own unique adventure – a pedigree of sorts – that could never be duplicated.”
Signaling the start of SSR saleable production, the Signature Series vehicles will carry vehicle identification numbers (VINs) 000001 through 000025 (automotive collectors often seek out low numbers).
All 25 of the Chevy SSR Signature Series vehicles will be identical in appearance and content. In addition, they will feature content not available on any other 2003 model year SSR:
Ultra Violet paint
Signature Series badge on the “waterfall” interior panel between the bucket seat uppers (each chromed badge will be numbered and signed by two or more GM or supplier team members directly associated with the SSR program)
Silver stitching on the black leather-wrapped steering wheel and seats
- Addition of the SSR logo on the VIN plate
- Signature Series badging on the tailgate
- Body-color engine cover with silver insert
- Auxiliary gauge package located on the floor console
- Floor mats that include the SSR logo