January 6, 2004
Mitsubishi Sport Truck Concept aims to inspire passion
Detroit, Michigan – In a worldwide premiere, Mitsubishi unveiled its Sport Truck
Concept, Mitsubishi’s interpretation of what a pickup truck can be.
“The Sport Truck Concept helps redefine the pickup in terms of design, drivability,
utility and content,” said Dan Sims, general manager for Mitsubishi Motors Research
and Design of America, MDA. “Concept vehicles are really design exercises that help
us think outside the box. With the Sport Truck Concept, we’ve literally reshaped
that box – the traditionally square and boxy pickup truck – into something that
inspires passion,” Sims said.
“The Sport Truck Concept presents an urban vision of the light truck that is
uniquely Mitsubishi in spirit and function,” said MMNA Co-Chairman and CEO Finbarr
O’Neill. “We’ve combined a radical design with a sophisticated, elegant interior to
make it clear that Mitsubishi’s view of the traditional pickup truck is anything but
The Sport Truck Concept’s monocoque body is wrapped around a front-engine, full-time
all-wheel-drive platform that offers all-weather capability. Taking the road less
traveled, the concept is further enhanced with a four-wheel independent suspension,
providing ride and handling characteristics that are clearly un-truck-like.
Performance starts with a powerful V8 engine mated to an electronically controlled
five-speed automatic transmission – the transmission features a dial-type shifter
knob which, rotated into the D+ mode, allows for sporty paddle shifting through
controls mounted on the steering wheel.