April 4, 2003
2004 Buick Rendezvous Ultra to feature 3.6 litre V6
New York, New York – The new 2004 Rendezvous Ultra will feature new interior and exterior treatments and a new, all-aluminum 3.6 litre V6 VVT (Variable Valve Timing). The vehicle will be exclusive to Buick.
“The Rendezvous Ultra represents Buick’s next step in establishing itself as a contender in the premium utility market,” said Chris Mazglad, marketing director. “Rendezvous has been a real success story with its great ride, excellent function and unique style. The Ultra simply pushes that success to new heights.”
The Ultra will features a monochromatic exterior, body-coloured grille and the trademark Buick chrome tri-shield emblem which will be larger. Inside, the Ultra will have wood accents, including a wood steering wheel, and chrome touches on various gauges and dials. It also offers a new seat design, featuring leather and sueded fabric inserts.
The new V6 will generate 245 horsepower (preliminary), 65 more than the base Rendezvous engine. This double overhead cam engine, first used on the Cadillac CTS, will also be available as an option on the Rendezvous CXL for the 2004 model year. Buick expects the Ultra to comprise 10 percent of its overall model mix. Production begins in the first quarter of 2004.