Scion Fuse concept. Click image to enlarge
Scion Fuse concept
Montreal, Quebec – Scion has made its first Canadian auto show appearance with the Fuse Sports Coupe Concept, unveiled at the 2009 Montreal International Auto Show. Toyota’s Scion brand, launched in the U.S. in 2003 and aimed primarily at young and first-time buyers, will be sold in Canada beginning in 2010.
The Montreal show also marks the launch of the Scion CD Sampler Volume 23, Kitsuné Pioneer, available free to the public attending the show while supplies last. It can also be downloaded through iTunes.
Developed by Calty Design Research, Toyota’s North American design studio in Newport Beach, California, and Scion’s Advanced Product Strategy Team, the Fuse was designed to be the new Scion sports coupe icon. The goal is to push the limits of a coupe concept by combining entertainment, digital technology and versatility into one package, and to expand the performance envelope among affordable, entry-level sport coupes.
“Last fall, Toyota Canada Inc. announced that the urban, street-savvy Scion would hit three key urban centres across Canada, including Montreal, in spring 2010, so we wanted to give Montrealers an example of the next Scion’s potential when it arrives,” said Larry Hutchinson, director of Scion in Canada. “The idea of the all-new Fuse Sports Coupe is a reflection of the boundless limits and creative envelope that embodies all the vital personalization components of a Scion product.”
The Fuse interior is referred to as “one plus stuff”, focusing on the driver by offering video, driving and cargo configurations. In video mode, the front passenger seat folds flat and serves as a table or footrest, while occupants use video screens or Wi-Fi connectivity to send instant messages to friends. In driving mode, the video screens turn off, and a multi-information display is used for driver information. In cargo mode, the front passenger and rear seats fold down to form a flat surface.