2010 Ford Fiesta. Click image to enlarge
2010 Ford Fiesta
Montreal, Quebec – Ford has unveiled its new small global car, the Fiesta, at the Montreal International Auto Show. The name will be used on the model around the world.
Ford also showed the redesigned 2010 Mustang, Fusion and Fusion Hybrid, along with the new 2010 Lincoln MKZ.
Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and North America, the new Fiesta is the first major product of Ford’s new global product development process. The Fiesta name is currently used in Europe, Asia, Australia and South America, and was used in Canada and the U.S. from 1978 to 1980.
The new Fiesta will be tailored to meet customer preferences for interior features, exterior colours, body styles and other options in each region of the world. It will go on sale progressively between now and 2010, starting in Europe, with sales expected to begin in 2010 in North America.
Its styling was previewed in three Ford Verve concept vehicles, which made their debut at the Frankfurt Motor Show in September 2007, and at the North American International Auto Show in Detroit in January 2008.
In North America, the Fiesta will be offered as a sporty hatchback or four-door sedan. Production for this market will come from Ford’s Cuautitlan Assembly Plant in Mexico.